Posted on 5/14/13 11:00 am by Official2XIST
INTRODUCING THE 2(X)IST NO-SHOW SOCK COLLECTION: The 2(X)IST No-Show Sock Collection delivers much needed comfort, fit, and style to men's furnishings with a series of well-appointed Slip-Ons. Engineered with the unique anatomy of the male foot in mind, the 2(X)IST No-Show Sock features an ultra-low profile that allows it to virtually disappear when wearing shoes, a square-cut design across the instep for an optimal fit, and a non-slip rubber grip at the heel to prevent shifting during rigorous movement. The 2(X)IST No-Show Sock Collection offers options across three categories—DRESS, CASUAL, and ATHLETIC—each with additional design details to maximize its respective function.
Whether you're inspired by the runway, street style or even just the promise of carefree comfort, the "sockless" look abounds. However, going bare isn't as easy as it looks. Breathability, support, and convenience—factors that are often times lacking when barefoot—were all heavily considered when designing these No-Show Socks. Now, guys can enjoy the style of the sockless look but with the benefit of 2(X)IST ingenuity…
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Posted on 5/7/13 12:00 pm by Official2XIST
Shake up your summer by revamping your style in new 2(X)IST Swimwear featuring awesome shades and prints that pop, as seen here in the editorial "Bold Moves" photographed exclusively for 2XIST.COM by Moritz & Co. and starring Lasse Hansen. (Click images to enlarge.)...
Posted on 5/7/13 8:00 am by Official2XIST
Saks Fifth Avenue has its sights set on 2(X)IST SWIM with an editorial on SAKS POV, the retailer's lifestyle portal that shows off "a point of view from Fifth Avenue." In the story "Navigating the Waters," Saks Fifth Avenue VP and Men's Fashion Director Eric Jennings handpicks the 2(X)IST CORE Rio Swim Brief in Salsa Red, stating "2(X)IST makes the best fitting Underwear, so it makes sense that these are the best fitting swim briefs."
View SAKS POV's original post here. 2(X)IST SWIM is available now at select Saks Fifth Avenue locations. To learn more, visit 2XIST.COM.
[PHOTO CREDIT: SaksPOV.com]
Posted on 4/30/13 10:00 am by Official2XIST
Arrive at your destination of comfort, fit, and style with the 2(X)IST SAIL Sculpted Brief, an all-new entry to our family of signature Underwear silhouettes.
This season, 2(X)IST adds a new shape to our best-selling line-up of Briefs with the SAIL Sculpted Brief. Like our other Briefs, this SAIL style offers a supreme fit, with all the dedicated design details that make 2(X)IST superior, including a contoured pouch, well-placed rise, and an engineered cut in fabrics that move with your throughout the day. This SAIL Sculpted Brief, with a low rise, high leg openings, and a full coverage rear, is constructed in trusted Soft-Fle(X) Cotton, our own comfortably breathable, soft stretch Cotton blend that's been yarn-dyed to show off a graphic naval stripe pattern. Check out more of the 2(X)IST SAIL Sculpted Brief's propriety features:
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Posted on 4/26/13 12:00 pm by Official2XIST
2(X)IST SWIM is hot for Saks Fifth Avenue's SpringEdit story "Heat Seekers." The top-tier retailer selects the GRADUATED STRIPE Ibiza Swim Short in Wave Blue, calling this "slim" suit "the answer" to all you need this upcoming beach season.
The 2(X)IST GRADUATED STRIPE Ibiza Swim Short is available at select Saks Fifth Avenue stores and saks.com. For more info, visit 2XIST.COM.
[PHOTO CREDIT: Saks.com]
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