Posted on 5/23/13 11:00 am by Official2XIST
The New York Times dives into the new marketing strategies of High-Fashion Underwear labels, and highlights 2(X)IST for moving in a direction that is "more aloof" and "not so intimidating." The article, written by longtime, revered Times' staffer Eric Wilson, lists forthcoming projects, like the current 2XIST.COM editorials featuring former Danish Navy servicemember Lasse Hansen (in photos online by Mortiz & Co. and a pending behind-the-scenes video) and an additional short music video collaboration between 2(X)IST and Cedar Lake Contemporary Ballet, as representations of this shift.
"We are giving the models an identity, so they are not just a piece of meat," says James LaForce, whose fashion public relations powerhouse represents 2(X)IST.
Stay tuned with 2XIST.COM for the latest developments featuring model Lasse Hansen for 2XIST.COM and Cedar Lake Contemporary Ballet and click here to read the New York Times article in full.
[PHOTO CREDIT: The New York Times]
Posted on 5/21/13 10:00 am
Web portal The Manual, which bills itself as "The Essential Guide for Men," wants you to give the 2(X)IST NO-SHOW SOCK Collection a shot. Influencer Cator Sparks calls the new line of slip-ons "handsome and practical" and especially appreciates the Collection's three categories (Athletic, Casual, and Dress), "so that we can have a choice for each occasion."
Read the post now at The Manual. The 2(X)IST NO-SHOW SOCK Collection is available at Partner Retailers and 2XIST.COM.
[PHOTO CREDIT: themanual.com]
Posted on 5/7/13 8:00 am by Official2XIST
Saks Fifth Avenue has its sights set on 2(X)IST SWIM with an editorial on SAKS POV, the retailer's lifestyle portal that shows off "a point of view from Fifth Avenue." In the story "Navigating the Waters," Saks Fifth Avenue VP and Men's Fashion Director Eric Jennings handpicks the 2(X)IST CORE Rio Swim Brief in Salsa Red, stating "2(X)IST makes the best fitting Underwear, so it makes sense that these are the best fitting swim briefs."
View SAKS POV's original post here. 2(X)IST SWIM is available now at select Saks Fifth Avenue locations. To learn more, visit 2XIST.COM.
[PHOTO CREDIT: SaksPOV.com]
Posted on 4/26/13 12:00 pm by Official2XIST
2(X)IST SWIM is hot for Saks Fifth Avenue's SpringEdit story "Heat Seekers." The top-tier retailer selects the GRADUATED STRIPE Ibiza Swim Short in Wave Blue, calling this "slim" suit "the answer" to all you need this upcoming beach season.
The 2(X)IST GRADUATED STRIPE Ibiza Swim Short is available at select Saks Fifth Avenue stores and saks.com. For more info, visit 2XIST.COM.
[PHOTO CREDIT: Saks.com]
Posted on 4/18/13 10:00 am by Official2XIST
WWD, the fashion industry's leading daily newssource, reports on the everlasting power of the 2(X)IST Boxer in the story "Still The Champ" by Alex Badia. In the spread, accompanied with photographs by Eli Schmidt, the 2(X)IST ESSENTIAL Loose-Knit Boxer is singled out as a proponent in the shorts-style underwear's "winning streak" in men's wardrobes thanks to a "form-fitting silhouette" and other enduring, signature qualities.
The all-Cotton ESSENTIAL Loose-Knit Boxer is available now at Partner Retailers and 2XIST.COM.
[PHOTO CREDIT: WWD/Eli Schmidt for WWD]