Posted on 11/7/13 1:16 pm by Official2XIST
2(X)IST All Star Model Eian Scully steps up to the Fall/Winter 2013 Campaign, as seen in this raw footage filmed at Soundstage 1 at Quixote Studios in West Hollywood, CA. Here, Eian wears CHEVRON No-Show Trunks in Black, followed the same style in White.
To see footage from the first of this two-day shoot with photographer Yu Tsai, click here. 2(X)IST CHEVRON Underwear is available now at Partner Retailers and 2XIST.COM.
[VIDEO CREDIT: 2(X)IST]
Posted on 11/4/13 8:49 am by Official2XIST
From a "pile of stuff" to the finished photograph, it takes a team of pros (and a healthy dose of preparation) to create the images that appear on 2XIST.COM. Above left, a variety of props are pulled together to help strike the right mood. From there, it takes one hour (at minumum) to stack the luggage just right, then test the lighting, before model Emmett Pugh even steps into the frame. The result? Take a glance at the photograph at right, now on view at 2XIST.COM to show off our premium PIMA Underwear Collection.
Vigilant brandfans will recognize the props shot from a previous tweet, dated August 21. To stay abreast of all the 2(X)IST scoop, connect with us on Twitter, Facebook, and Instagram. 2(X)IST PIMA Underwear is available now at Partner Retailers and 2XIST.COM.
[PHOTO CREDIT: 2(X)IST/2XIST.COM]
Posted on 10/31/13 9:20 am by Official2XIST
Today's WWD drafts the season's best Trunks and Boxer Briefs and enlists 2(X)IST CHEVRON Underwear for the editorial "Action Figure." Edited by WWD's Alex Badia and photographed by Rodolfo Martinez, the spread features innerwear constructed in "technical fabrics with pops of bright colors," which perfectly describes the CHEVRON No-Show Trunk in Fiery Red, as seen here on model Manuel Vega.
View WWD's "Action Figure" in full online at wwd.com. The CHEVRON No-Show Trunk is available now at Partner Retailers and 2XIST.COM.
[PHOTO CREDIT: WWD/wwd.com]
Posted on 10/17/13 2:35 pm by Official2XIST
Details magazine's Kelly O'Reilly offers her first hand account in "Tales From The Front Row of The 2(X)IST Underwear Runway Show," currently online at details.com. In the post, Ms. O'Reilly calls 2(X)IST Creative Director Jason Scarlatti's Spring 2014 designs an overall "strong, performance-based collection," and deemed all views of the Underwear, Swimwear, and Activewear looks, "superb."
The Daily Details writer also queried 2(X)IST Style Director Jay del Rosario for tips on looking like a "model in optimal physical shape" for those at home in their own 2(X)IST Underwear. He offered this 2(X)IST fit tip: "The pair should sit on your body much lower than you think (on the hip bone, not the belly button), and the band should run horizontally, not bowed, around the torso. If it's not, don't be embarrassed to size up or down—it has nothing to do with your manhood. In fact, you'll be more 'confident' in the correct size."
Read the full post at Details' blog. For more coverage on The 2(X)IST Fashion Show S/S2014, stay posted at 2XIST.COM.
[PHOTO CREDIT: details.com]
Posted on 10/16/13 1:40 pm by Official2XIST
Take your first peek into the inner working of a high-level fashion production with these 7 Things You Need to Know About The 2(X)IST Fashion Show. From initial casting to 2(X)IST Creative Director Jason Scarlatti's congratulatory bow, your all-access pass starts here.
1. Castings for fashion shows typically take place within a week of the event. For The 2(X)IST Fashion Show, the search for the right models started well over a month before the October 10 showdate. In the end, 16 models made the cut (affectionately called "The Sweet Sixteen" by 2(X)IST Staffers), who hailed from all points international, including the Americas, Brazil, Switzerland, Australia, and Austria....