2(X)IST POP-UP SHOP FOR HURRICANE RELIEF TO BENEFIT AMERICAN RED CROSS

Posted on 11/29/12 10:37 am by Official2XIST

2(X)IST POP-UP SHOP for HURRICANE RELIEF
1411 Broadway at 40th Street
New York, NY 10018
(877) 597-5827 for store information only 

Store Hours:
The 2(X)IST Pop-Up Shop operates from November 26-December 24
Open Daily 11:00 a.m. to 7:00 p.m.
Hours subject to change due to events

Getting Here by Subway:
N, Q, R, S, 1, 2, 3, 7 to Times Square-42nd Street

ABOUT THE SHOP
Known for cutting-edge style, contoured shapes, and superior comfort, 2(X)IST gives back this holiday season with the first-ever 2(X)IST POP-UP SHOP, where 100% of profits will benefit the American Red Cross for Hurricane Sandy Relief. The 2(X)IST Pop-Up Shop will open Monday, November 26 in New York City's iconic Times Square, headquarters to the brand.

"We owe so much of our success to the city that built us," says Joey Harary, chief executive officer of The Moret Group, parent company of 2(X)IST. "Our personal relationship with New York reminds us that while the hurricane may be out of sight, it's not out of mind nor are its effects any less real. We are devoted to continuing the relief efforts and bringing holiday cheer to those who need it most."

The 2(X)IST Pop-Up Shop will feature a "Greatest Hits" of 2(X)IST Underwear, plus a sneak preview of the new 2(X)IST WATCH Collection and special public events through the duration of the shop. To help promote sales, all 2(X)IST items will be 25% off, with all profits earmarked for the American Red Cross. In addition to the money raised at the 2(X)IST Pop-Up Shop, 2(X)IST will also conduct donations of our Everyday Basics Underwear—like ESSENTIAL, PIMA, and TOUCH—to communities hit hardest by the storm.

EVENTS
The 2(X)IST Pop-Up Shop will play host to a variety of events to encourage visitors to shop for a good cause.

ONGOING: 2(X)IST Brandfan Gift Exclusive
As announced on OFFICIAL 2(X)IST on Facebook, when you spend $50 or more at The 2(X)IST Pop-Up Shop, get a FREE pair of 2(X)IST Dress Socks

Thursday, December 13: A Special Night at the 2(X)IST Pop-Up Shop

 Plus: Music by DJ Peter Napoli and a special photography auction from Moritz & Co.

 *Check Back For More Event Announcements*

 GIVING BACK
2(X)IST invites you to consider how you can help hurricane relief efforts. One easy way is to contribute to the American Red Cross, which continues to help those still impacted and displaced by the storm by offering necessities like shelter, a warm meal, and much-needed comfort. Find out more information at redcross.org. Additonally, auto-donate $10 by texting REDCROSS to 90999 on your mobile phone (message and data rates may apply) or, simply click the American Red Cross buttons below to begin your donation.

[PHOTO CREDIT: Jerritt Clark / 2(X)IST]

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