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PREVIEW 2013: 2(X)IST at PROJECT Las Vegas

Posted on 8/22/12 3:53 pm by Official2XIST

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2(X)IST rolls the dice in Las Vegas this week for the twice-yearly Project Show at Mandalay Bay, where designs for the upcoming season are previewed for buyers, press, and industry insiders. While on the Strip, Team 2(X)IST will showcase 2013's offerings which include Underwear, Swimwear, Activewear, Socks, and the debut of the much-anticipated 2(X)IST WATCHES line.
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Check out some snapshots from the 2(X)IST booth, including model Jax Taylor helping out Team 2(X)IST with try-ons and, below, the vitrine holding 2(X)IST WATCHES....

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FIT GUIDE: ESSENTIAL Boxer Brief 3-Pack

Posted on 8/22/12 12:28 pm by Official2XIST

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Start your day off in the best way possible by slipping on the new ESSENTIAL Boxer Brief, now avaialble in a value-added 3-Pack. An amazing fit in 100% Cotton means comfort around the clock, and with 2(X)IST's trusted design, you're sure to feel at your best.

Our new 2(X)IST Multi-Packs program includes the New ESSENTIAL Boxer Brief 3-Pack. This signature fit is a great option for men who like the full coverage of a boxer but the support and mobility of a brief, tripled-up in a convenient on-the-go package. The Boxer Brief's modern fit starts with a hip-rising microfiber waistband—now with a bolder, 2(X)IST block-style logo—and moves down to a solid all-Cotton body with a functional fly. Longer leg lengths offer the aforementioned coverage and a bound hem keeps everything in place.

Packaged for optimal value, the new ESSENTIAL Boxer Brief 3-Pack is available in assorted color options in your choice of Black/White/Heather Grey and Poppy Red/Black/and Charcoal Heather. Shop ESSENTIAL Boxer Brief 3-Packs now at 2XIST.COM.

Perfect For Every Day, But Way Beyond The Basic. 2(X)IST ESSENTIAL.

[PHOTO CREDIT: 2(X)IST]

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COLLECTION SPOTLIGHT: Introducing New 2(X)IST ESSENTIAL Multi-Packs

Posted on 8/21/12 11:17 am by Official2XIST

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Introducing the New 2(X)IST ESSENTIAL Multi-Packs. Three classic silhouettes from our all-Cotton flagship Collection are refreshed in a variety of poppy colors, updated with a bold, 2(X)IST block logo, and repacked in multiples for an amazing value. Choose from the ESSENTIAL Contour Pouch Brief 3-Pack, Boxer Brief 3-Pack, and Square-Cut Tank 2-Pack, all in favorite (and soon-to-be favorite) assorted colors.

THE FITS
The New 2(X)IST ESSENTIAL Multi-Packs launch in three signature shapes, all in value-added multiples: The Contour Pouch Brief 3-Pack, the Boxer Brief 3-Pack, and the Square-Cut Tank 2-Pack. No matter which you choose, you can be sure of the finest fit and the most comfortable feel, all thanks to ESSENTIAL's 100% Cotton construction....

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2(X)IST GOLD: GayListDaily.com's Underwear of the Month

Posted on 8/20/12 1:08 pm by Official2XIST

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GayListDaily.com elects 2(X)IST GOLD as August 2012's "Underwear of the Month." The national lifestyle site exclaims our newest collection "brings home the gold," and between the available GOLD Contour Pouch and No-Show Trunk, "each style provides just enough eye-catching shimmer to get noticed …"

GOLD's August nod is the third glowing review from Gay List Daily, following 2(X)IST (X)TREME taking May's "Underwear of the Month" title and 2(X)IST TOUCH in April. Read more at GayListDaily.com.

2(X)IST GOLD is available now at 2(X)IST Partner Retailers and 2XIST.COM.

[PHOTO CREDIT: GayListDaily.com / 2(X)IST]

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FIT GUIDE: STRETCH No-Show Trunk 2-Pack

Posted on 8/16/12 1:03 pm by Official2XIST

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Go on and make the 2(X)IST STRETCH No-Show Trunk 2-Pack a natural extension of your day. With a supreme fit in engineered 2(X)IST Soft-Fle(X) Cotton—a resilient, moldable fabric—this Trunk moves with (and never against) you for a fit that lasts around the clock, no matter the activity.

Designed with a squared-off leg, the STRETCH No-Show Trunk offers an option for those who enjoy a bit more coverage without sacrificing freedom and support. A No-Show Rise creates a low-riding waistband that won't peek over modernly-cut pants, while a matching solid-colored body below boasts an Original Contour Pouch for added boost.

Packaged with value in mind, the STRETCH No-Show Trunk 2-Pack includes one fashion color pair, plus an additional Black pair. Choose the STRETCH No-Show Trunk 2-Pack in White/Black, Skydiver/Black, Scotts Red/Black, and Black Stripe/Black, all available now at 2XIST.COM, followed by 2(X)IST Partner Retailers soon.

Expand Your Horizons. 2(X)IST STRETCH.

[PHOTO CREDIT: 2(X)IST]

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