FIT GUIDE: ATHLETIC No-Show Trunk
Posted on 8/1/12 11:29 am
Get kitted out in the 2(X)IST ATHLETIC No-Show Trunk, part of the all-new collection from the world leader in forward-thinking men's underwear.
Playing up its roots in vintage sports uniforms, ATHLETIC's No-Show Trunk enjoys a retro-vibe thanks to a repeating, regimental striped logo atop a heather grey waistband and coordinating tri-colored taping down the sides. But this Trunk isn't all looks, it performs as well, courtesy of dedicated developments and design details. Engineered in 2(X)IST Pique-Fle(X) Cotton, the Trunk feels amazing against the skin while offering breathability. Meanwhile, a low No-Show Rise and shorter legs create a proportional, squared-off shape that flatters the body and an integrated Original Contour Pouch ensures your profile is supported and enhanced.
The 2(X)IST ATHLETIC No-Show Trunk is available now in your choice of White, Black, Heather Grey, Navy, and Red at 2XIST.COM, followed by 2(X)IST Partner Retailers soon.
Go For The Win. 2(X)IST ATHLETIC.
[PHOTO CREDIT: 2(X)IST]
COLLECTION SPOTLIGHT: 2(X)IST ATHLETIC
Posted on 7/31/12 12:37 pm by Official2XIST
Introducing 2(X)IST ATHLETIC, and retro-inspired collection of five Brandfan-favorite fits. Taking cues from vintage phys-ed class uniforms and modern sport, these styles look great, feel amazing and perform on and off the court, pitch, or field.
THE FITS
2(X)IST ATHLETIC's line-up includes a selection of the brand's MVPs: The Contour Pouch Brief, the Jock Strap, and the No-Show Trunk—all available in five different colors—plus the Henley Tank Top in your choice of three hues. Each garment is constructed in 2(X)IST Pique-Fle(X) Cotton, a soft stretch blend that conforms to the body with utmost support, yet breathes for comfort that lasts throughout the day....
Spencer in 2(X)IST SPORT X Photographer Paul deDona
Posted on 7/28/12 6:00 am by Official2XIST
GAMES ON: London, host to The Summer Olympics, is also the home to photographer Paul deDona. Here, Mr. deDona contributes this editorial shot of (appropriately enough) 2(X)IST SPORT, seen on model Spencer who wears the No-Show Brief in Black.
Follow Paul deDona's studio on Facebook. 2(X)IST SPORT is available at 2XIST.COM....
2(X)IST SWIM Preview: Miami SwimShow
Posted on 7/26/12 3:44 pm by Official2XIST
Team 2(X)IST recently returned from sunny (and hot) Miami Beach, home of the yearly Miami SwimShow, which offers buyers, press, and influencers a firsthand preview of designers' upcoming wares. While in residence for the multi-day event, the team showcased 2(X)IST SWIM's upcoming Cruise 2012 and Spring 2013 Collections, including a slew of trends, updated styles, and all-new options for the upcoming seasons.
Check out these pics from the 2(X)IST SWIM booth, offering a mini sneak peek at what's next, and stay tuned for more information about new swimwear in the coming months. 2(X)IST SWIM's current collection is available now at 2XIST.COM....
FIT GUIDE: GOLD Contour Pouch Brief
Posted on 7/26/12 11:34 am by Official2XIST
Say hello to the 2(X)IST GOLD Contour Pouch Brief, the latest style from the global leader in fashion-forward men's underwear. Getting into GOLD is elementary, thanks an easy, comfortable fit and a winning look.
Engineered in stretch-to-fit 2(X)IST Modal Blend, the hip-rising GOLD Brief feels amazing on the skin and offers a body shape that is flattering without clinging. Meanwhile, an Original Contour Pouch delivers the profile boost and support that men appreciate (and expect) from 2(X)IST. In the looks department, GOLD simply shines—a metallic gilded waistband features a repeated block logo and coordinated gold trim lines the pouch seam....
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