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2XIST.COM'S TOP (X) STYLES OF 2012

Posted on 12/27/12 11:00 am by Official2XIST

2(X)IST Brandfans made this year to remember, but which styles chart on 2XIST.COM's Top (X) of 2012? Roll over the image below to review 2XIST.COM's ten winning looks over the past 12 months, determined by popularity, sales, clicks, tweets, likes, and media coverage...

ATHLETIC Henley Tank & Contour Pouch Brief
Fall kicked off with a bang with 2(X)IST ATHLETIC, the season's leading collection, which also included a new campaign debuting 2(X)IST All-Stars Miguel Iglesias and Josh Button.

ESSENTIAL Boxer Brief 3-Packs
The all-Cotton ESSENTIAL Boxer Brief reinvented itself, returning with a vengeance with an updated design (namely, a new 2(X)IST block logo waistband and awesomely fresh colors) and a value-added attitude (three pairs included in every $36 set).

PRIMAL No-Show Brief
Everyone went wild for the fashion-forward PRIMAL Collection. Sophisticated yet daring, this low-rising Brief strikes with confidence thanks to an engineered, snake-patterned waistband clad with a special cellophane treatment that gave the illusions of actual scales.

TOUCH Ultra-Contoured Pouch Brief
By sales and raves alone, TOUCH is now a classic 2(X)IST Collection and a welcomed addition to the Everyday Basics category. But this year, TOUCH not only looked good, it felt good too…and that's not just the wicking microfiber fabric. Back in October, sales from each Navy/Hibiscus pair benefitted Breast Cancer Research for the Dr. Susan Love Research Foundation. Additionally, TOUCH played a major role at that same month's The 2(X)IST Fashion Show 2013 for Zero: The Project to End Prostate Cancer.

GOLD No-Show Trunk
Like 2(X)IST TUX, GOLD proves worthy of consideration for formal events (like, say weddings) or as a special pick-you-up on any given day. Brandfans mined for GOLD initially for the gilded microfiber waistband, but struck it richer with its amazingly soft Modal blend body and a boosting Original Contour Pouch.

STRETCH Jock Strap 2-Pack
Brandfans rejoiced with the launch of 2(X)IST STRETCH, a collection based on signature silhouettes but with a modern, 2(X)IST Fle(X) Cotton twist. And with the inclusion of a Jock Strap, athletes, loyalists, newfound converts, and (let's face it) exhibitionists were ecstatic, happy to get the best bang for their hard-earned buck.

SPLASH No-Show Brief
Reminding all that underwear can be playful—one blog even called it "funderwear"—SPLASH No-Show Briefs created a, well, splash, when it debuted in September. On-trend but forever festive, this low-rising Brief's pièce de résistance is a microfiber, denim-printed waistband dappled with painterly flecks of contrasting color.

(X)-PRINT Hampton Swim Short
Things went swimmingly for the debut of 2(X)IST SWIM with numerous mentions in everything from NBC's TODAY show to Men's Health to high-fashion editorials and even Olympians. Based on sales and popularity, our signature (X)-PRINT Hampton Swim Short was a blockbuster. While its pattern may be an optical illusion, the appeal is clear: a universally-flattering fit, a just-right length, and a unique integrated liner with our enhancing and supportive Contour Pouch.

TARTAN No-Show Trunk
TARTAN makes everything merry and bright this year (and well into next). Our Holiday-ready collection returned for 2012 with a new all-over plaid pattern which was an instant hit. With appearances on Bravo's Watch What Happens Live with Andy Cohen, virtually every seasonal gift guide, as well as a sales standout at The 2(X)IST Pop Up Shop NYC, TARTAN No-Show Trunks are the gift that keeps on giving.

VIVID No-Show Trunk
Those crazy for color went mad for VIVID No-Show Trunks. Bursting with hue, these low-risers boast a bold, silicone-embossed waistband that set it apart from the competition, while our signature fit kept it relevant with longtime brandfans.