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Robert Verdi coverage of 2(x)ist Fashion Show on YouTube >>
2(x)ist Soy Lounge >>
Ad Campaign Premiere and Janice Dickinson >>
The Tyra Show Male Model Search >>
Tyra Show Male Model Search NYC
March 11, 2006 >>
Fox News - Studio B with Shepard Smith >>
               
Stylist Robert Verdi gets the "skinny" on 2(x)ist's first big fashion show. Click on the image at left or copy and paste into your browser:
http://www.youtube.com/watch?v=IRedxkWOgCo
2(x)ist Soy Lounge

First stop: August 28 – August 30 2006 at the Project Trade Show.



The 2(x)ist Soy Lounge is on tour with our friends at 2Modern.com to promote the Soy collection. The Soy Lounge made it's first stop in Las Vegas.


For more information on 2Modern, visit www.2Modern.com --Unique. Conscious. Functional. Beautiful. 2Modern features furniture, lighting, and accessories for the modern lifestyle.


Photo by Aron Norman
On April 24, 2006, the Steven Amedee Gallery in Soho hosted the premiere of the 2006 advertising images by photographer/artist Robert Sturman. To add to the excitement of the day, camera crews for the Janice Dickinson Modeling Agency (Oxygen network) and Janice herself presented the new 2(x)ist Soy Collection on models from her reality television show.

2(x)ist Design Director Jason Scarlatti (in white jacket) explains both the new Soy collection and how models are chosen for events such as this launch.

Bottom picture, Robert Sturman speaks with Claudine Gumbel from ThinkPR.
The Tyra Banks Show and 2xist Underwear have teamed up for the first ever Tyra Banks Show Male Model Search.

The two rounds of casting - on both coasts - was a blast, and the finalists will be taped on Tyra's show very soon. Look for the show to air in May.

Click on the Tyra logo to visit the Tyra Show website at http://www.tyrashow.com/ for complete details and dates.

There was a great turn-out for Tyra's New York model search, held at Planet Hollywood in Times Square. The gents strutted their stuff on the stage overlooking Broadway.

Great job, New York Men!
On National Underwear Day, 2xist product was featured on Fox News' Studio B w/ Shepard Smith. FreshPair.com CEO Marc Butlein was interviewed and he brought along 2xist underwear as a prime example of the quality and style available in men's underwear.