2Xist

National Underwear Day 2005 - Aug 10, 2005 >>

Worth Fighting For -- Winky Wright >>

Rob Brown >>

Tank Tour -- New York City >>

Queer Eye for the Straight Guy >>

Fashion Show and Press Reception >>

2005's National Underwear Day was again a big success. 2(x)ist teamed up with the NPCC to help raise awareness of Prostate Cancer at the event. Over 400 men stopped into the 2(x)ist bus and pledged to be screened for what is a highly treatable, yet often silent desease.

Models in 2(x)ist strutted their stuff in Times Square, Penn Station and other locations around the city

For more information about the National Prostate Cancer Coalition, go to http://www.pcacoalition.org/.

For more information about Underwear Day, go to http://www.freshpair.com/underwear_day.html

Congratulations to Winky Wright, winning over Felix Trinidad in a nearly unanimous decision in Las Vegas on May 14th, 2005. The non-title middleweight bout lasted a full 12 rounds and sets the stage for a rematch between these two elite fighters.

Ronald "Winky" Wright,33, is a middle-weight champion. He got his nickname " WINKY" from his grandmother when he was little. Born in Washington, DC, Winky currently resides in Florida with his wife and children.

Winky's pitch for 2(x)ist appears in June's Men's Health magazine.

Photo by Paul Aresu

Rob Brown, 21, is a Brooklyn native. You know him from his lead role as a gifted young writer in Finding Forrester, opposite acting legend Sean Connery. He was last seen opposite Ashanti and Samuel L Jackson in the basketball drama, Coach Carter. He is currently working on a new film project while attending Amherst College.

See Rob in June's Vibe magazine.

Photo by Paul Aresu.

On May 25th, 2004, 2xist and Bloomingdale's hosted our first Tank Tour event in Soho and Midtown, NYC. Models mingled on the street and in the stores, helping shoppers find just the right Tank Top for the coming warm months (or every day!).

We were joined by football celebrities Jesse Palmer, Nick Griesen, Barrett Green, Wesley Mallard and Will Allen, who signed autographs and showed off their 2xist.

2xist underwear is the way to go according to Carson Kressley, fashion diva on Bravo's Queer Eye for the Straight Guy.

Featured in episodes 125, 126, 127, 128... well - numerous episodes. These happy boys know quality when they see (wear) it.

2(x)ist is pleased to be a sponsor of Queer Eye for the Staight Guy

On June 21st, 2xist invited members of the press and store buyers to a reception unveiling the newly renovated 2xist headquarters. The event featured a fashion show with models recreating the 2004 advertising campaigns, "Think Tanks," "2(x)cite is 2(x)ist" and "Move in 2(x)ist."

Here's Toni Senecal, entertainment reporter for the WB11 in New York with some of the models that appeared in the fashion show.

Our DJ for the evening was Joey Salvia from ESPN radio's The Michael Kay show