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On June 27th, 2004, the 2xist Tank Tour rolled into San Francisco for the introduction of our latest tank-top, the Sergeant Tank, at Macy's. After a tour around the city, our models spent the day showing off all the tank-top lines, posed with tourists and customers, and even giving away a few shirts -- as long as the recipient was willing to turn in their old shirt.
Here's Raymond, Matt, Carmen and Laurent posing with one of our youngest fans.
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In an August 8th story titled Briefly Noted, the CBS News Sunday Morning show visited the 2(x)ist showrooms and interviewed company president, Mike Tawil. CBS News correspondent Mika Brzezinski takes a look at the ever-changing fashion of men’s and women’s. Here she asks about Boxers, Briefs and even Thongs.
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May 25th was a busy day (see Tank Tour NYC) starting not long after dawn. The 2(x)ist Tank Tour stopped by the WB11 Morning News on outside location in NYC. Our models braved the chilly 66 degree temperatures as Vice President of Sales Ralph Beyda talked up the underwear and described the day's event.
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Saks Fifth Avenue hosted an evening of informative seminar, informal modeling and personal consultation titled First Impressions: How to Dress for a First Date.
2(x)ist sent along models who mingled, answered customer questions, and promoted the NPCC Underwear Auction. Despite heavy rain, the event was well attended, with celebrity sightings including MTV V-J Quddus, and football players Deon Sanders and Corey Fuller.
Until October 15th, 2(x)ist is donating 10% of all sales from the Saks Fifth Ave Manhattan store to the National Prostate Cancer Coalition.
Above, Man-about-town Fabian Basabe with 2(x)ist's Ralph Beyda.Below, Underwear signed by Brad Pitt -- part of the fundraising auction to benefit the NPCC.
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People in underwear in Times Square? Of course, for the second annual Underwear Day sponsored by FreshPair.com. 2xist sent along our models Carmen and Raymond to join the bevy of skivvie-clad spokes-people.
Local news, cable news and international news sources covered the event, which asked the ever-popular question, "Boxer or Brief?" Some of the answers were quite exotic.
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Check out 2(x)ist's commercial, which aired in 2003.
Featuring Jay-Jay Johanson's "Automatic Lover" Courtesy of
E-Magine Music
Choose the format you wish to view it in.
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