NEW YEAR. NEW YOU 2012. Get ready to shift gears by making a resolution to look and feel your best in the New Year with 2(X)IST.
(W)here are you headed in 2012? Resolve to keep "out with the old and in with the new" by making choices toward creating a better you in the new year. Whether you're determined to slim down or tone up, rise above or simmer down, or even step out or stay in, 2(X)IST helps you move in the right direction.

Who wouldn't want a promotion? If you're already working our ESSENTIAL collection, crank it up a notch and switch to PIMA. Same familiar fit, but in premium 100% Pima Cotton that makes you feel like the boss.
FROM LEFT TO RIGHT: PIMA Boxer Brief in Black; PIMA Crew-Neck T-Shirt in White; PIMA Contour Pouch Brief in Black

It's no coincidence that "weight" and "wait" sound the same — It takes patience to take off the pounds healthily and effectively. In the meantime, there's SHAPE:FORM by 2(X)IST, which can help lend the appearance of a slimmer torso and help improve posture.
FROM LEFT TO RIGHT: SHAPE: FORM Slimming Brief in Black; SHAPE: FORM Slimming Tank in White; SHAPE: FORM Slimming Trunk in Nude

There's a world beyond Black and White (and we're not talking about that Grey area, either). Give the color wheel a spin and give an unfamiliar shade or pattern a whirl. New hue? New you.
FROM LEFT TO RIGHT: NEON Sliq Trunk in Bright Purple; COLOUR Contour Pouch Brief in Orange Stripe; SPORT No-Show Brief in Cobalt

Whether novice or Ironman, every athlete-to-be needs to light a fire under their ass come wintertime. Start by kitting yourself out with the right gear, and you'll be motivated to feel the burn.
FROM LEFT TO RIGHT: SPORT Tank Top in Active Green; SOCKS No-Show Sport Socks 3-Pack; SPORT Jock Strap in Scotts Red

Sexy is being confident in your own skin. So all that chatter about "moving outside your comfort zone?" A farce. You should be always comfortable, especially in your underwear. Maybe what you do need is a fresh fit of 2(X)IST Briefs to kickstart your new brazen attitude.
FROM LEFT TO RIGHT: SHAPE:LIFT Dual Lifting Brief in Red; MILITARY Sport Brief in Green Camo; SLIQ Brief in Black

Trouble catching your Z's? Why not slip into something more comfortable (and warm) for a more restful slumber. (Plus, it's not just you that needs a rest. Your ripped college tee would like a break too, please.)
FROM LEFT TO RIGHT: MODAL Loose-Knit Boxer in Black; RESORT Deep V-Neck in Light Blue; ESSENTIAL Long Underwear in Grey
All styles listed in the story above are available now at 2XIST.COM. (X)
Be the Man of the House, Italian-style, like model Rinus as he cavorts through la casa in nary but his 2(X)ISTs
Photography by Felix Dasilva
Shot at Villa Arditi in Salento, Italy





In the above shots, Rinus wears the ESSENTIAL Contour Pouch Brief in White and the TUX Trunk in Black, both available at 2XIST.COM. (X)
[PHOTO CREDIT: Felix Dasilva (felixdasilva.blogspot.com) | MODEL: Rinus Johannes (40 GRAUS MODELS) | GROOMING: Levi Vieira (beautybylevi.com) | PRODUCER: Francesco Arditi | LOCATION: Villa Arditi (villarditi.it), Pressice, Salento, Italy | The Dasilva team would like to thank the Arditi Family for their warm hospitality]
Let the sound of the sultry samba lure you to Brazil, along with photographer Felix Dasilva, models Murilo, Rinus and Renato, and a few pairs of 2(X)IST.
Photography by Felix Dasilva Shot at Travessa Sta. Leocadia, Copacabana in Rio de Janeiro, Brazil
Murilo Rezende, Rinus Johannes, and Renato Ferreira all wear selections from 2(X)IST ESSENTIAL, available now at 2XIST.COM. (X)
Editor's Note: This editorial marked one of the last shoots for model Murilo Rezende, who passed away shortly after this sitting. The Dasilva photo team and 2(X)IST extend their condolences to his friends and family in Brazil and worldwide.
For Bloggers: We encourage linking to this story, but if you wish to share photographs, kindly restrict to two images and credit Mr. Felix Dasilva as the photographer and 2XIST.COM as the original source.
[PHOTO CREDIT: Felix Dasilva (Facebook and felixdasilva.blogspot.com) | MODELS: Rinus Johannes, Renato Ferreira, and in memory of Murilo Rezende (1989-2011) (All at 40GRAUSMODELS) | GROOMING: Alice Brown | LOCATION: Travessa Sta. Leocadia, Copacabana, Rio de Janeiro, Brazil | The Dasilva team would like to thank Demberg Marketing Consultants (online and Facebook)]
Our Creative Director Jason Scarlatti shares his Ten Essentials for living well all autumn long. Ready for the Fall?
(C)reative Director Jason Scarlatti is the driving force behind 2(X)IST's effortless mix of high style-meets-high performance innerwear. For Fall 2011's Collections, the New Yorker's design influences run the gamut from extreme motocross (2(X)IST SPORT) to the Scottish Highlands (PLAID) to vintage cavalry uniforms (MILITARY). Here, Jason shares his own personal inspirations and resources for everyday living:
WARBY PARKER 
The Netflix of stylish-yet-affordable eyewear allows customers to try on frames at home before deciding on a pair. For every pair of glasses sold, Warby Parker provides one to someone in need. "A big heart will always be the best accessory!" (warbyparker.com)
THE RAINES LAW ROOM, NYC 
"Out of all my favorite things for Fall 2011, this is the one I would want to keep secret." Modeled after a speakeasy, this parlor is extremely private. Guests enter through an unmarked door (calling ahead is suggested), but once inside, the intimate interior happily hosts a well-appointed clientele made even happier by expert mixologists ready to mix up lively libations. (raineslawroom.com)
WALK IT OFF 
Usually when someone tells you to "take a hike," it's a bad thing. But for Scarlatti, it's a source of not only exercise but reflection. "I'm not blessed to be as fit as our 2(XI)ST models or nearly as dedicated to the gym, but I've realized that walking it out is good for the mind and the waistline." To that end, he likes to add leisurely weekend strolls along the Hudson River to his weekday commute to and from the office. "That's how I've gotten a lot of clarity on some 2(X)IST designs!"
STATEMENT SHOES 
Scarlatti received a pair of black studded Christian Louboutin loafers as a Best Man gift at close friend (and Creative Director at Playboy) Rebecca Szymczak's wedding. "I tend to dress in monochromatic colors, but these shoes are my perfect way to bring any classic ensemble to a noteworthy statement."
IMPERIAL NO. NINE AT THE MONDRIAN SOHO, NYC 
Scarlatti feels "romanced by the magical atmosphere" of the Benjamin Noriega-Ortiz-designed space inside this new downtown Manhattan hotel. "This is definitely a place where I feel relaxed and open and can let the creative juices flow. You never know what 2(X)IST designs will be inspired here!" (mondriansoho.com)
THE METROPOLITAN ANYWHERE FIREPLACE 
Received as a host gift from visiting out-of-towners, the Metropolitan Fireplace adds a cozy-yet-chic ambiance for the otherwise space-confined. And that's no smoke up your ass, thanks to the Metropolitan's bio-ethanol fuel source that's plumeless, odorless, and ash-free. "Living in Manhattan, odds are you don't have a lot of space, so I never thought I'd have my own fireplace!" (anywherefireplaces.com)
SUPPER CLUB, LOCATIONS WORLDWIDE 
Whether in Los Angeles or London (or any of the four other locales), Scarlatti hungers for Supper Club, an epicurean delight that's a feast not just for the tastebuds but the eyes too. "There is no menu. You tell the servers of any food allergies or preferences, and then you lay in a giant white bed and enjoy the loud music, sexy atmosphere, and the avant-garde show put on by the staff." Avant-Garde, you say? Cut to Scarlatti's last go in Amsterdam, where he watched two "scantily clad females pour cereal all over each other." Got milk? (supperclub.com)
VELVET BLAZERS 
'I'm not sure if it was my obsession with 'The Velveteen Rabbit' or just the luxe, rich depth of the fabric, but there's a distinctive elegance to a velvet blazer." Scarlatti favors the slimmer-fitting variety in jewel tones, whether it's fully kitted out or casually paired with jeans and a 2(X)IST Deep V-Neck Tee. Oh, and "Did I mention everyone will want to pet you?"
CLUB WIT'S END, NYC 
On the last Saturday of each month, New York's Club Wit's End entertains those fond of Old Hollywood Glamour, getting dressed up (as in "Coat and Tie," gentleman), and Jazz. "You will get wrapped up in the elegance and flair of it all. It feel like you went back in time (…or is that just the cocktails?)." (clubwitsend.com)
THE FALL MILITARY COAT 
Crisper temperatures beget proper outerwear and those accustomed to walking (see no.3) need to stay both protected and handsome. "I'm obsessed with the variety of coats from Christopher Bailey (of Burberry Prorsum, see right). From rich colors to small appointments like military stitching, these coats are tops." But Scarlatti keeps it grounded by sourcing from the chains. "As much as I love Burberry, I found a perfectly suitable coat at Uniqlo." (X)
[PHOTO CREDITS: (Main Image) via Jason Scarlatti; (From top to bottom) warbyparker.com; raineslawroom.com; 2(X)IST; christianlouboutin.com; mondriansoho.com; anywherefireplaces.com; supperclub.com; Velvet Blazer from a selection available at SaksFIfthAvenue.com; clubwitsend.com; burberry.com]
Eat with your eyes and get your daily recommended serving of 2(X)IST with these delectable recommendations.
(A)re your underwear needs being served? 2(X)ISTENCE cooks up a Holiday Style Menu and this feast for your eyes will leave you hungry for more. Portion Control? No such thing. After all, you can never have enough helpings of 2(X)IST.

Mind your manners at the table, and lay these MODAL Loose-Knit Boxers comfortably on your lap. For the main course, a hunk of MILITARY is a prime choice. And this meal is best served with a Red, like these COLOUR Contour Pouch Briefs.

Diced, Chiffonaded, Minced, Matchsticked. Any way you slice it, a COLOUR No-Show Trunk is a cut above. Continue to eat your greens with the SPORT Tank Top, which like any good salad, is very well dressed indeed.

Rolling in the deep pouch of these SPORT No-Show Trunks? Even before you "rise" to the occasion, you're supported and enhanced thanks to an Ultra-Contoured Pouch that leaves the competition dusted (or, rather, floured).

Nothing's worse than a half-baked sock. That's why 2(X)IST Dress Socks are lovably foolproof. Their stylish design is so hot, there's no need to preheat the oven. Plus, its cotton-blend recipe ensures feet will stay nice and toasted.(X)
All styles shown available now at 2XIST.COM.
[PHOTO CREDIT: 2(X)IST]
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